Navigating relationships with key publics. Blog about communication, public relations & marketing.
-
“You can’t save souls in an empty church”
With this, David Ogilvy in his book “Ogilvy on Advertising” (1983) underscores the connection between exceptional products (=the empty church) and effective marketing strategies (=allegedly saved souls that have to be inside the church to be saved) – the ones cannot live without the others. David Ogilvy’s success formula from the 80s: exceptional products +…
-
Storytelling is…not about telling a story
Back in school, foreign languages and geography were my favorite subjects. The dream of traveling was always there, but I was always more excited about the deep dives into local cultures than “all-inclusive” packages. In university, I crossed paths with many globe-trotters who introduced me to travel documentaries, photography and travelogs. I realized that traveling…
-
When strategy marries communication 🖤
What is more constant in life than change? Discover the major insights from Jesper Falkheimer’s and Mats Heide’s 2018 book “Strategic Communication” about the difference between talking, communicating regularly and communicating strategically, and how different forms of communication evolve over time.
Want to get in touch?
Olga talks about #communications 