Olga talks about #communications

Category: Strategy

  • “You can’t save souls in an empty church”

    With this, David Ogilvy in his book “Ogilvy on Advertising” (1983) underscores the connection between exceptional products (=the empty church) and effective marketing strategies (=allegedly saved souls that have to be inside the church to be saved) – the ones cannot live without the others. David Ogilvy’s success formula from the 80s: exceptional products +…

  • When strategy marries communication đź–¤

    What is more constant in life than change? Discover the major insights from Jesper Falkheimer’s and Mats Heide’s 2018 book “Strategic Communication” about the difference between talking, communicating regularly and communicating strategically, and how different forms of communication evolve over time.