Olga talks about #communications

Tag: marketing

  • “You can’t save souls in an empty church”

    With this, David Ogilvy in his book “Ogilvy on Advertising” (1983) underscores the connection between exceptional products (=the empty church) and effective marketing strategies (=allegedly saved souls that have to be inside the church to be saved) – the ones cannot live without the others. David Ogilvy’s success formula from the 80s: exceptional products +…

  • Storytelling is…not about telling a story

    Back in school, foreign languages and geography were my favorite subjects. The dream of traveling was always there, but I was always more excited about the deep dives into local cultures than “all-inclusive” packages. In university, I crossed paths with many globe-trotters who introduced me to travel documentaries, photography and travelogs. I realized that traveling…